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20 famous logos made with Helvetica
- Source : 99designs.com (Alex Bigman)
- Feb 12, 2016
- 1 min read
20 extremely famous logos all derived from Helvetica that shows how a single typeface can work across industries from motorcycles (Harley-Davidson) to makeup (NARS). Some hardly resemble Helvetica anymore at all, while others tweak the typeface only ever so slightly, even tiny adjustments of kerning (the space between letters) or ligatures (connections between letters), not to mention color, can make a huge difference.
*Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere—logo designs included.
