Vete-Katten Identity Update by The Studio

“Working with such a time-honoured institution requires both careful historical research as well as very delicate handling of identity elements. The objective was to maintain the loyalty of long-term regulars while appealing to a new generation of café visitors. To renew and modernize Vete-Katten’s brand while maintaining its old-world charm.

The Studio combines marketing and design to help brands define their positions, create a unique voice and build sustainable value. We specialise in brand strategy, identity, packaging, digital design and retail environments, working with everything from small scale companies to global corporations.